Friday, June 26, 2009

That Mysterious "Something"

"Everything has that mysterious 'something' nowadays, whether washing powder or gasoline or vitamin pills or shaving cream or tooth paste-- everything has that new added element that no other brand has. This magic X has a wonderful unpronounceable name not yet in any dictionary. We smile, but thousands of gullible mortals will buy truckloads of the hokum and find it no better than something else they fell for months ago.”

(Vance Havner, 1901 - 1986)

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